Introducing NetMotion: Reputation

Over the past two decades NetMotion has forged a pretty fearsome legacy in enhancing and securing the performance of remote workers – primarily by encrypting and improving the quality of the networks that mobile devices typically rely upon.

Our new product update is a meaningful evolution of that. In February, we launched the Aware release, for the first time giving admins visibility into the domains being accessed on work-assigned devices. With Reputation, we’re giving richer and more granular information on the nature of those domains to help you get to the stuff that matters faster than ever.

Considering that almost half of all enterprises have zero visibility into the volume of mobile security incidents taking place in their corporate fleet, and an even greater amount have no insight whatsoever into usage on non-corporate networks, this update addresses a serious blind spot for many IT leaders.



More Information; Better Insights

The new Reputation service is built on technologies that scan over 750 million domains, 62 million mobile apps and four billion IP addresses every single day to get near real-time insights on each domain that your users access. After gathering this data, a contextual analysis engine powered by machine learning helps categorize it into digestible, actionable information.

This information includes grouping traffic into 80 distinct usage types, from productivity and cloud storage services to potentially inappropriate content such as gambling and pornography.

It also identifies sites that may pose a security risk to your organization. These include domains that are known or suspected to host spyware, malicious scripts or phishing campaigns. By closely inspecting thousands of data points for each domain and cross-referencing it with countless others, potential threats can be isolated at a domain-level – meaning you’ll probably find out about it before the attack even happens. These risks are helpfully categorized by their threat level, tagging each instance as either severe, high, moderate or low risk. NetMotion Reputation: Domain Categories Example | NetMotion Software

Compliance and Security without Impacting the User

These new insights are available to view as reports in NetMotion Mobile IQ but are also designed to work in tandem with the Policy module. Combining the information made available with Reputation with the powerful policy functionality of existing NetMotion features presents some novel and valuable new opportunities to improve the experience of your remote workers.

Enforce Acceptable Usage
Uncover the sites and apps being accessed by employees that may pose liability or HR risks. Adult content, gambling and weaponry websites are common examples of such content.

Ensure Mobile Productivity
Conduct detailed analysis of typical device usage, pinpointing opportunities to reduce unwanted or data-hungry usage such as video streaming or social media.

Prevent Shadow IT
Keep remote workers compliant with corporate IT policies, creating rules around sanctioned and unsanctioned services such as cloud storage.

Block Access to High-Risk Content
Keep users protected by identifying sites associated with particular threat types like malware, phishing or botnets, and implementing policies that prevent users from being attacked.


There are countless potential use-cases for getting value out of Reputation, but unlike a large number of other products deployed by IT (especially security solutions) it does not get in the way of your users getting on with their job. Many tools apply shotgun-style policy blocks that thwart unwanted usage but also hit some other targets – i.e. accidentally restricting access to legitimate apps. This can frustrate the end-user and will regularly get in the way of their ability to work productively. Instead, Reputation has been crafted to support more of a sniper rifle approach. This philosophy is to target only the domains known to be a potential security or compliance risk, without any of the collateral damage or false positives – and thus significantly reducing the chance of impeding the employee’s ability to work.

That principle is something lodged deeply within the DNA of NetMotion: we’re in the business of making employees’ lives easier, improving the connectivity, performance, security and productivity of remote workers without compromising on user experience. All of this data is available for analysis in six new Mobile IQ dashboards:

  • Threat Status
  • High Risk Traffic Audit
  • Legal Liability Traffic Audit
  • Approved Traffic Destinations
  • Other Traffic Destinations
  • Category Details

Reputation is available as a subscription service today to both existing and new NetMotion customers.

What else is new?

The pace of change at NetMotion is rapid, and although the Reputation service naturally steals the spotlight, there are a number of other important updates in this release (Mobility 11.70 and Mobile IQ 2.50).

Better Android User Management
You can now manage Android devices using more serviceable names. By default, Android issues long, complicated device names partially comprised of pseudo-random characters. This new product update allows organizations to use the Bluetooth connection name to identify their devices, making it significantly easier to recognize and organize individual Android-based tablets and smartphones.

Better Android Deployment
This new release adds supports for per-app VPN configuration using a simple-to-distribute text file without requiring an Android Enterprise-capable EMM. This approach is ideal for smaller organizations to distribute or modify their settings using SMS, email and other file-transfer mechanisms without an EMM in place.

Better MobileIron Deployment
For those that are familiar with EMM, deployment just got much easier for those currently using MobileIron. NetMotion products are now able to be deployed without any interaction from the end-user, with enrollment completed entirely over-the-air (OTA).

Better Mobile IQ User Management
Admins can add or remove users and change passwords from within the Mobile IQ console, as well as two user roles that can now be granted access to modify other users, change passwords, and unlock user accounts.

Better Mobile IQ Usability
This includes a number of cosmetic and usability-related changes to layouts, naming conventions and navigation, as well as improved password requirements.

Better Active Directory Integration
For customers who have authentication services in Azure AD and use Active Directory domain controllers, Mobility now accepts credentials formatted for Azure AD. This means that a user’s SAM logon, implicit UPN and explicit UPN will all successfully authenticate the same person. These updates are available today.

Official Product Documentation

Reputation Data Sheet

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