In today’s installment of Women at NetMotion we have the pleasure of introducing Laurie Woolworth, a member of our sales team in Seattle.
Laurie describes her role as being like a matchmaker. She spends a lot of time on the phone, assessing exactly what prospective customers need so that she can suggest the best solutions and services to meet their goals.
Having previously worked as an operations manager in a purchasing team, Laurie was deeply invested in the customer experience. She naturally gravitated towards NetMotion because of what she calls its ‘ethical sales’ approach – wanting to know what organizations need and listening to people’s concerns rather than just trying to sell. That’s why she is quick to mention how important it is that customers know exactly what NetMotion can and cannot do for them so that they can be fully informed.
Our technology helps companies see what is happening on a device even when they’re on other networks. As a long-time security salesperson, that set off fireworks in my brain and I got goose bumps! I wanted to sell THAT solution!Laurie Woolworth
League of role models
Ever since she was a young girl Laurie has loved and admired Harriet Tubman. In her eyes, Tubman was the bravest, strongest woman in the world; someone tenacious who never gave up. Her indomitable spirit, her boldness to stand up to violence, her wit as a spy hiding in plain sight all made her larger than life. For Laurie this represented someone who did what was right, not what was easy.
Along similar lines, Laurie highlights all of the “fabulous” salespeople she has worked with throughout her career. These women taught her many skills, not least of which is to always focus on understanding what the customer cares about – listening to their words and using their language rather than corporate-speak. Laurie also absorbed the value of perseverance and focus, creative thinking, bravery, generosity, joy, a firm handshake and even the necessity to slow down and think at times. One former colleague, in particular, impressed Laurie with her ability to create an enormous following, simply by hosting meet ups where participants felt empowered to talk and ask about technology, without getting a sales pitch.
In the end, the most important lessons Laurie has learned have been about valuing family, appreciating the power of age, being free to swear sometimes, and learning to thrive and reinvent yourself.
Do what is right, not what is easy
Speaking of reinvention, you would be hard pressed to find a better example than Laurie. Before becoming a sales powerhouse at NetMotion, Laurie had multiple careers spanning several decades. From the stressful to the mundane, she’s done them all.
Throughout her career Laurie has been a bartender, a bouncer and a waitress. She was a grocery clerk, a cab driver and a delivery driver for a candle manufacturer. She was a purchasing agent for a chain of electrical supply stores, where she ran inventory at a warehouse bigger than a football field, stocking everything from night light bulbs and breaker boxes to conduit and sub-arctic high-pressure sodium lamps. And if you remember the Exxon Valdez oil spill of 1989, Laurie was there, too, helping to deliver much-needed supplies to various sites on weekends, in her own car.
There’s so much more. She has built high-temperature diffusion furnaces from scratch, first drawing all of the blueprints for every phase of the build, and then taking charge of the electrical wiring. Laurie was the sales director for a small software startup that sadly didn’t make it. And she’s been a church secretary and librarian, cataloging over 6,000 books by hand using the Dewey Decimal system.
Most impressive of all, when her children were still young, she supplemented her income with various part-time jobs. These included babysitting, cleaning horse stalls at night after her kids were asleep, and waking up at 4 a.m. to work at a donut store before going home again to get her kids ready for school.
When it’s time to play
Outside the office, Laurie continues to love camping and nature. She is an avid sea glass collector and enjoys nature photography. Before moving to Seattle, she would go camping at least once every month or two, taking advantage of the quiet and the solitude. For a time, she lived in the Yolla Bolly mountain area of Northern California, where she stayed busy in the summer and fall months kayaking, putting up wood, tending to fences and helping neighbors. In the winter months she was always cooking, sewing, creating stained glass art and reading. The changing seasons brought many chances to observe and photograph the wildlife.
Working from home
We’ve all been working from home for several months now, and Laurie is no different. As expected, she’s been taking the lockdown in her stride. Apart from having to find a space for her desk, she says that “all systems are go.” Working from home has its perks, like not having to commute, but Laurie still misses her colleagues at NetMotion. If there’s a silver lining, it’s the luxury of having her 1-year-old grandson knock on her office door any time to give her hugs.
What more can we say? Laurie, you’re truly amazing and a role model to us all. We feel like we’ve just scratched the surface getting to know you, but we’re so proud to have you as our colleague at NetMotion.
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